Fast-growing digital agency, Valtech, has acquired UK-based True Clarity in a deal assisted by London law firm, Joelson.
This is the latest acquisition by Valtech and is part of a wider international expansion that it has been undertaking in recent years.
The addition of True Clarity to its existing portfolio has broadened Valtech’s capabilities in e-commerce and experience platforms such as Sitecore.
The acquisition also expands its influence with brands such EasyJet, Dyson and ASOS, who have benefited from True Clarity’s services and expertise.
True Clarity has built a strong reputation for building and operating high transaction platforms for global consumer brands, which attracted Valtech to the firm.
The move also provides a wealth of experience to Valtech, which will support its position as a Sitecore Global Platinum partner and secure its place as a global leader in delivering great experiences and services on the Sitecore Digital Experience Platform.
Paul Chiappe, a Partner in Joelson’s Corporate and Commercial team, said: “We were delighted when Valtech approached us to help them with this deal.
“We have worked with a number of digital and tech companies before so we understood what both parties wanted to get out of the deal.
“I am glad that the legal assistance that we provided throughout the deal has resulted in the creation of one of the UK’s largest digital agencies.”
True Clarity’s team will join Valtech’s 2,500 employees worldwide, while its office in Bristol will increase Valtech’s presence in England, where it has established offices in London and Manchester.
Josephine Theron, M&A Director at Valtech, said: “Valtech has executed many successful M&A transactions around the world. The Joelson Corporate team, stand out. Pro-active, always looking for solutions, they don’t hang around, one of our favourite advisers. We are looking forward to the next deal.”
“If you are reading this, pick up the phone and make an appointment with Joelson now, you will not find a better law firm. They have that extremely important and rare combination of legally perfect, commercially savvy and fun to work with. Thanks again for your dedication. Seeing our funding round is now closed, I miss you already.”
Huib (Hub) Van Bockel