Posted Tuesday 25th February 2025
Joelson, the leading London law firm, has successfully advised the founders and shareholders of Grwth on its sale to MNC, a 30-year-old independent media agency. This deal accelerates Grwth’s vision of becoming the home of challenger brands.
Grwth was founded in 2022 by Jake Higgins and Joe Benn. Their two core services remain unchanged – venture investing and agency matchmaking. Grwth has achieved significant success so far:
A key opportunity that is evolving is their growth advisory offering, which will now be integrated into a comprehensive, full-funnel media buying service. This includes both digital and traditional channels.
The Joelson team have worked with Jake and Joe from the very beginning of the Grwth story from inception to the landmark moment and deal with MNC. The Joelson team have worked closely with Grwth on all aspects of the business covering the foundational arrangements between the founders, establishing a fund structure and advising on its key strategic partnerships.
Joelson’s Corporate team, led by Phil Hails-Smith (Partner), with support from Sylvia Lau (Associate) provided strategic legal advice throughout the transaction. Their efforts were instrumental in structuring and negotiating the deal to achieve the founders’ goals. The deal underscores Joelson’s expertise in advising Founders, entrepreneurs and business leaders in the challenger brands space.
Joe Benn, Co-founder of Grwth, commented:
“A big thank you to Phil and Sylvia, and the rest of the team at Joelson. This deal with MNC represents a major milestone for Grwth and means we can really be the home for challenger brands. I am deeply grateful to the Joelson team for their exceptional guidance and support throughout this process. Phil and his team have been with me from the start and their advice has been instrumental throughout. Their expertise and dedication were essential.”
Phil Hails-Smith, Partner at Joelson added:
“We’re delighted to work with Jake and Joe on this pivotal deal for Grwth. We have enjoyed working with the team from the start. Joelson has worked with and around challenger brands for over 30 years. It’s great to see those also supporting scaling brands achieve well-deserved success.”
This article is for reference purposes only. It does not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking or deciding not to take any action.
Joelson advised the founders of Tiba Tempeh on its latest investment round securing £1.1m investment.
Managing Partners Phil Hails-Smith and Paul Chiappe were guests on Brand Growth Heroes' latest podcast
“Joelson delivered expert guidance and counsel throughout the transaction and we believe that Anabas and Armonia’s customers will benefit hugely from the deal. We are glad to have found a law firm that shares our values and ethos and at the same time, likeminded, personable lawyers to assist us in the process. It is a great time for us to be doing business in the UK and we are grateful for Phil and the rest of the team in ensuring this deal completed smoothly and on time.”
