“Joelson is the perfect partner to support founders through all stages of a growing business. They’ve supported Plenish through several fundraises, setting up an EMI scheme, employment law and an eventual exit to Britvic PLC. Their wealth of experience in FMCG has added so much value and I’ve never met a harder working team!”

Kara Rosen Founder of Plenish

Stoke Park

“Joelson steered us carefully through this sale, always taking the time to communicate clearly with us and outlining the options and decisions we needed to make, every step of the way. The successful outcome is not only testament to the long-term relationship we have with them but their extensive experience and enthusiastic approach. Thank you for all the hard work from Sheldon and the whole team at Joelson.”

Chester King, Managing Director of Stoke Park

Direct Life & Pension Services

“Magda has guided us through three transactions over the past four years – one MBO, and two significant investments, and we wouldn’t want anyone else. Magda and Paul’s understanding of our needs shone through from the outset. Their advice went way beyond the legal issues and guided us to a successful conclusion from a personal and business perspective. We were always convinced they had our back, acting with our best interests at heart, minimising our costs, maximising our opportunity and always a pleasure to deal with. Thank you guys!”

Rob Quayle, CEO of Direct Life


“Joelson delivered expert guidance and counsel throughout the transaction and we believe that Anabas and Armonia’s customers will benefit hugely from the deal. We are glad to have found a law firm that shares our values and ethos and at the same time, likeminded, personable lawyers to assist us in the process. It is a great time for us to be doing business in the UK and we are grateful for Phil and the rest of the team in ensuring this deal completed smoothly and on time.”

Patrick Thélot, Founder and President of Armonia


“Joelson have now guided PROPER through two successful deals. It is a true testament to the long-term support and relationship we have with them. Paul and the team have been truly focused and attentive throughout the whole process. PROPER took nearly a decade to build and Joelson understood that finding the right partner was a major moment for me personally and the business. We are delighted and deeply appreciative of Joelson’s hard work in making this a successful deal.”

Cassandra Stavrou, Founder of PROPER

Pasta Evangelists

“We have enjoyed working with Joelson over the past four years since our inception, they have been with us since the start, supporting us every step of the way. Their understanding of our business and values have been instrumental in ensuring the smooth delivery of this deal. The sale is an exciting step for us and we are glad to have had Phil and his team to advise us throughout. Their in-depth sector experience, commitment and pro-active approach has been so valuable in getting this deal completed in these challenging times. We look forward to working with Joelson in the future – I would highly recommend them to any consumer business.”

Alessandro Savelli, CEO & Founder of Pasta Evangelists

Eat Natural

“We really wanted to have advisers who understood our business and our industry. Selling our business was such a milestone in our careers and came with significant emotional turmoil. The team at Joelson were fantastic. Knowledgeable, calm and willing to go the extra mile at all times to get us to this point. Their commercial understanding of the sector, ability to handle all aspects of the transaction and manage all the stakeholders was a key part in the success of this exciting deal.”

Praveen Vijh, Co-Founder of Eat Natural

Richland Resources

“We received outstanding support throughout the process from Joelson. Matthew, Phil and the team provided excellent counsel throughout and enabled us to achieve a smooth and successful acquisition of GAR, completion of fundraising and re-admission. This acquisition builds on our existing business model and enables us to transform our approach.”

Bernard Olivier, Chief Executive Officer of Richland Resources

New England Seafood International

“Joelson has been our legal partner and advisor for the past five years and has worked with us on a number of key business and structural events. With every interaction, the firm has provided calm, balanced advice and good counsel. Phil and his team have an excellent commercial understanding of our sector and the issues of note, meaning that any time (and money) spent is productive and adds enormous value.”

Dan Aherne, Group CEO of NESI

Pageant Media

“This is the first acquisition Pageant have completed since our own transaction with ICG completed in February this year and we are delighted to be able to close this important transaction with the continued support of Phil and the team at Joelson.  They were able to orchestrate the overseas teams brilliantly and were, as usual, a pleasure to work with.”

Charlie Kerr of Pageant Media

Four Quarters

“The Joelson team helped us and advised throughout all the stages to get the deal completed. They were always available for our many questions and talked us through the various legal stages as the drafts went back and forth. It was a pleasure to work with Joelson and I hope we can continue the relationship in the future.”

Marc Jones, Four Quarters Co-Founder

ERA 50:50

“Joelson are hugely supportive of our objectives and campaign for gender balance, providing professional, clear and helpful advice. They are a key partner in our journey.”

Polly Kemp and Karin Paynter

Richard Corrigan

“Our progress over the last 20 years has gone hand in hand with the great work done for us by our lawyers – Joelson.”

Richard Corrigan, Chef Patron of Corrigan's Mayfair, Bentley's Oyster Bar and Grill, & Bentley's Sea Grill, Harrods, London

Tamarind Restaurants

“Joelson is a conscientious firm believing in building long term relationships with their clients. They are my go-to firm for all personal and business matters.

They have helped us at various times and we have relied immensely on their guidance during important transactions.”

Rahul Khanna, CEO Tamarind Restaurants


Paul Chiappe has been our legal counsel since I first started the company. He has a fantastic team at Joelson and together, they’ve supported us through both our Series A and Series B raises. I would definitely highly recommend Paul to any start-up out there looking for someone to lead on the legal side, especially for any fundraiser.”

Tania Boler, CEO

Clarion Events

“As always, Joelson went above and beyond for us and it was a pleasure to work with Phil and his team again.”

Simon Kimble, CEO Clarion Events


Valtech has executed many successful M&A transactions around the world. The Joelson Corporate team, stand out. Pro-active, always looking for solutions, they don’t hang around, one of our favourite advisers. We are looking forward to the next deal.

Josephine Theron, M&A Director at Valtech

Sam Labs

Joelson puts the client first. They are fantastically supportive and provided excellent commercial-minded guidance throughout the process. It felt like having our own in-house legal

Joachim Horn, Founder and CEO of SAM Labs


“If you are reading this, pick up the phone and make an appointment with Joelson now, you will not find a better law firm. They have that extremely important and rare combination of legally perfect, commercially savvy and fun to work with. Thanks again for your dedication. Seeing our funding round is now closed, I miss you already.”

Huib (Hub) Van Bockel, Founder Tenzing


It has been a privilege to have been represented by the team at Joelson. They gave us a highly professional and 24-hour service throughout the transaction.

Having built up a business over 28 years we wanted the right lawyers. We were more than delighted with the service, and certainly felt they went the extra mile for us!

Anne Currell, Group CEO


“It has been a great pleasure working with the team at Joelson. In my experience they have a uniquely smart and creative approach to business structuring and transactions, alongside consummate professionalism and a great sensitivity to the needs of Founders and other stakeholders. I’d say working with Joelson significantly enhances the chances of completing a transaction with a good outcome.”

Justine Roberts, Founder & CEO, Mumsnet


“The team at Joelson have been great partners for our business… responsive, commercial, and have added value to our company, from assisting with drafting standard legal documents to full blown commercial negotiations, they have a unique skill set that caters extremely well to the increasing demands of a high growth business.”

Brent Hadfield, Cafepod Ltd

Matthews International Corporation

“The M&A team at Joelson has proven to be a key partner for our company as we expand our presence in the UK market.

The lawyers at Joelson are technical experts in M&A deal structuring, but also bring a practicality that is refreshing and helps build immediate trust amongst Matthews International’s commercial leadership team. As a company, we’re exceedingly grateful for Joelson’s expert counsel and cost-effective support.”

Brian Walters, Matthews International Corporation

Kinnerton (Confectionery) Company Ltd

“It was a pleasure working with Joelson and we are very happy with how quickly we got to a simple but comprehensive contract for international markets.”

Marcel Aerts, Kinnerton (Confectionery) Company Ltd

IT Lab

“This is a momentous deal for IT Lab and provides an excellent platform for us to continue our successful organic and acquisition growth strategy. I am very grateful to the team at Joelson for helping our team through this process. Their commitment and commercial approach was key and the team at Joelson were great to deal with and excellent at cutting to what was and wasn’t important. They really went the extra mile on this one.”

Peter Sweetbaum, CEO, IT Lab

Addison Lee

“Thank you to the team at Joelson you really delivered on this deal, your commitment and proactively was essential – a great result and team effort.”

Andy Boland, CEO, Addison Lee

Open House London Limited

“Here at Open House London Ltd we have worked with Joelson for a number of years. Their technical knowledge and skill in advising on licensing generally (and securing premises licences for our new venues specifically) have been evident throughout. They are effective strategists and good communicators.  Commercial common sense, underpinned by an ability to really understand our business. They combine considerable experience of the industry with a personable and approachable manner, making them both accessible and highly effective. I would have no hesitation in recommending Joelson to other operators in the hospitality sector.”

Richard Clegg, Director, Open House London Limited

Shanghai Pudong Development Bank Co., Ltd

“As Shanghai Pudong Development Bank decides to launch a representative office in London, we are very lucky to find partners like Joelson. They are very knowledgeable and professional in providing legal advice and services. More than that, they are always responsive to our inquiries, highly efficient and professional and full of energy and enthusiasm. They make it a lot easier for a start-up like us to settle down in London as fast as possible.”

Xia Gao, Shanghai Pudong Development Bank Co. Ltd

Nougat London Limited

“We have been instructing Joelson for the past 20 years and continue to be impressed by their strong performance and commerciality. We work closely with their corporate and property teams who always shine and we look forward to growing our business with them. Joelson is a truly great firm who will always have our best interests at heart and I would not hesitate to recommend them.”

Harry Rogers, Nougat London Limited

Merkur Casino UK Limited

“I would highly recommend the Joelson litigation team to anyone who needs a lawyer to not only fight their corner with tenacity and shrewdness but to achieve very successful results. They are part of our management team, the first people I call when I need good, tactical litigation advice. Not only they clever but they are  also a pleasure to deal with.”

Nick Harding, CEO, Merkur Casino UK Limited

Oliver Maki Limited

“Supporting us every step of the way, the extensive team at Joelson have been professional, cordial, and timely. Members of the team have treated our project with vested-interest, and regarded our business as their own.”

Joe Hajjali, Chief Executive Officer, Oliver Maki Limited


“Joelson helped us at a crucial time in our business as we took on our first investors. They supported us with introductions, useful advice and made handling all the practicalities of relevant transactions very easy. They were friendly and easy to work with as they understand the nature of start-ups. We’ll continue working with them as we continue growing.”

Michael Dixon, Snact

Pret A Manger and Itsu

“The team at Joelson are entrepreneurial and focussed on getting the right result for their clients.  I would highly recommend them to any entrepreneur or business.”

Julian Metcalfe, Co-founder, Pret A Manger and Itsu


“Ceviche was merely an idea 2 years ago. We are now a thriving new business operating with confidence thanks to the belief and support from partners such as Joelson.”

Martin Morales, Owner

The Real Good Food Company

“The advice we got from Joelson was, as usual, proactive, clear and practical. The timetable was tight but the team made sure we got through everything in good time and with zero fuss.”

Pieter Totte, Executive Chairman, The Real Good Food Company PLC

HIUT Denim and The Do Lectures

“When we were selling our clothing brand to Timberland, we were lucky enough to have Joelson as our lawyers. He was world class, and I use that term very rarely. He gave us some excellent advice. And we ignored it. It turns out he was right. Next time we will listen.”

David Hieatt, Co-founder, Hiut Denim and The Do Lectures

Brace’s Bakery Limited

“We have engaged Joelson over a number of years on a variety of corporate and commercial matters. As owner managers of a long established family business we value both their legal expertise and the pragmatic approach they brought to the different challenges we have faced during our expansion.”

Mark Brace, Executive Chairman, Brace’s Bakery Limited

Sustainable Ventures Development Partners

“Thank you Joelson. It felt as though Joelson effectively became members of the entrepreneurial team here at Sustainable Ventures as they seamlessly applied their calm and rigorous approach in delivering the first Sustainable Ventures exit – we look forward to working with Joelson again.”

Andrew Wordsworth, Managing Director, Sustainable Ventures Development Partners

Ugly Brands Ltd

“The team at Joelson supported the Ugly business from concept to launch (an 18 month process!) and offered incredible guidance and support along the way. The advice we received was invaluable and made the process of bringing Ugly to life as smooth as it could possibly have been. It was a pleasure working with the team and we look forward to continuing our relationship in future.”

Hugh Thomas & Joe Benn, Co-Founders, Ugly Brands Ltd

Bet Trade Limited

“Joelson fight your corner through thick and thin, do so proactively with effectiveness, and take bullets for you along the way. What else can a start-up wish for…”

George Georgiopoulos, Founder and Director

Innocent Drinks

“A key partner in our business’ success, we’ve been working with Joelson since our very beginnings. Smart, entrepreneurial and commercial – our favourite law firm.”

Richard Reed, Co-Founder


“Entrepreneurial and responsive, key features when working with Asos. Joelson deliver what we value in terms of legal services – a partner who can respond, both reactively and proactively, to our ever changing business requirements.”

Jon Kamaluddin, International Director ASOS plc

Gala Coral

“I have worked very closely with Joelson on a number of transactions (both large and small) over the past six years and I have always found them to be as professional as the magic circle of large law firms and they also bring the added advantage of a very personalised and tailored service to their clients. I would have no hesitation in strongly recommending Joelson to any business leader I know and indeed I have done so on numerous occasions.”

Neil Goulden, Chairman, Gala Coral

Licensed Solutions Ltd

“We have worked together with Joelson on a number of Administration projects involving licensed premises. Unlike a number of high profile law firms whose lawyers are not necessarily experts in this field, they always deal with matters in a timely, focused and proactive manner. With Joelson we know that our clients are in safe hands in what is a technical minefield and would not hesitate to recommend them to any bank or insolvency practitioner dealing with a distressed business in the leisure sector.”

Tony Tilden, Managing Director, Licensed Solutions Ltd

Iceland Seafood International

“I have worked with Joelson on a variety of legal matters including banking, sales and acquisitions over the last 6 years across two food groups, during this time they have constantly proven themselves to be innovative and pragmatic in their approach and have added considerable insight to the processes. In our most recent acquisition their first rate team gave sound advice and ensured we completed on time. A thoroughly professional and enjoyable team to work with – I would have no hesitation in recommending their services.”

Lee Camfield, Chief Operating Officer, Iceland Seafood International

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