Posted Wednesday 19th March 2025
Joelson, the leading London law firm, has successfully advised Ross and Alexandra Longton, the founders of Tiba Tempeh, the fastest growing brand in the UK chilled meat-free category, on its latest investment round securing £1.1m investment.
Maven Capital Partners led the funding round, investing through their Northern Powerhouse Investment Fund II, supported by the British Business Bank. Perfect Redd, the investment arm of Samworth Brothers’, also made a follow-on investment in the round. The funding will be used to enhance marketing, sales, and product development, with exciting new products set to launch in 2025.
Founded in 2019 by Alexandra and Ross Longton, Tiba Tempeh is a B-Corp, offering a range of tempeh products, including an Original Block, Plant-Based Mince, and a selection of Marinated Pieces. Unlike many meat alternatives, Tiba Tempeh’s products are made from 100% natural and organic ingredients and are significantly high in protein.
Joelson’s Corporate team, led by Phil Hails-Smith (Partner), with support from Chinedu Onuchukwa (Senior Associate) provided strategic legal advice throughout the transaction. Their efforts were instrumental in structuring and negotiating the deal to achieve the founders’ goals. The deal underscores Joelson’s expertise in advising Founders, entrepreneurs and business leaders in the challenger brands space.
Alexandra Longton, Co-founder of Tiba Tempeh, commented:
“A big thank you to Phil and Chinedu, and the rest of the team at Joelson. This investment will help us further scale the business and accelerate our growth. I am really grateful to the Joelson team for their exceptional guidance and support throughout this process. Phil and his team have been advising Tiba Tempeh from the start and their advice has been instrumental throughout.”
Phil Hails-Smith, Partner at Joelson added:
“We’re delighted to work with Alexandra and Ross on this pivotal deal for Tiba Tempeh. We have enjoyed working with them since the very early days and seen them become the fastest selling brand in the category. This illustrates Joelson’s commitment to working with challenger brands as they grow and scale. It’s also great to see the passion and hard work of Alex and Ross pay off as they achieve well-deserved success and incredible growth.”
This article is for reference purposes only. It does not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking or deciding not to take any action.
The UK Supreme Court have delivered their landmark ruling on the legal definition of "woman" under the Equality Act 2010
Joelson has successfully advised the Founder of Biotiful on the sale of the business to Müller
At Joelson, we recognise the importance of helping others and putting something back into the community. We have a history of fundraising for good causes and this year Joelson is proud to be supporting City Harvest.
