Joelson assists the co-founder and management team of

Posted Tuesday 1st May 2018

Continuing its ongoing success in 2018 helping businesses with international deals, London law firm Joelson has assisted the management team of, a tailor-made direct to consumer pet food brand, with its transaction with Purina PetCare.

Launched in 2014, has grown significantly and now feeds more than 100,000 dogs per year.

The Joelson Corporate and Commercial team acted on behalf of the co-founder and the management team of in connection with the sale. will continue to operate as a stand-alone entity led by co-founder and Chief Executive, James Davidson.

Talking about the support from Joelson, he said: Phil and the team at Joelson provided great support to us in this process.  They delivered on the trust we placed in them; assertively representing our best interests, giving pragmatic advice when required and being proactive in mitigating risk.

“I’d certainly choose Phil and Joelson again and look forward to working with the team as part of the next phase of the development and growth of Tails.”

Phil Hails-Smith, a Partner at Joelson, led the transaction on behalf of James and the management team.

“We are delighted to have worked with James (CEO) and Mel Hedley-Lewis (CFO) and the rest of the Tails team on this deal. This transaction demonstrates our continued commitment to working with founders and management teams in high growth companies on transactions with major multi-national investors.

“On behalf of everyone at Joelson, I would like to wish James and the best of luck with the ongoing success of their brand. We are incredibly proud to be able to continue to support them the Tails team on the next chapter of their story.”

This article is for reference purposes only. It does not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking or deciding not to take any action.

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