Joelson, the London law firm, has today announced that it advised the CEO Anthony Fletcher and the Management Team of snack brand Graze on the company’s sale to Unilever.
The sale represents a significant strategic move for Graze; and for Unilever, a chance to capitalise on the growing healthy foods market.
This is a landmark deal in the Graze journey and its tie up with Unilever will certainly assist with its growth plans.
Joelson’s position as legal advisers to the management team of Graze illustrates its unparalleled status as the pre-eminent adviser to entrepreneurs, founders and management teams of companies in the FMCG space.
Joelson has previously acted for household names in the sector on similar deals – including Innocent, Bear, Propercorn – and Graze’s sale is the latest example of the firm’s expertise in advising companies in this space.
Joelson’s Corporate team, led by partner Phil Hails-Smith, provided legal counsel to Graze’s management team as shareholders and, advised on their new arrangements with Unilever following the acquisition.
Phil Hails-Smith, Corporate Partner at Joelson, said:
“We are delighted to have advised Anthony and the team on this deal – it’s a key strategic step for Graze. Anthony and the team have found an excellent partner to assist them with their growth plans. Joelson’s Corporate team regularly advise on high-profile deals in the FMCG sector, and this deal shows that we continue to be seen as the “go to” firm for entrepreneurs, founders and management teams in the space. We specialise in providing legal counsel to fast growing healthy food companies, and this deal is testament to the great results we achieve with clients in this sector.”
Anthony Fletcher, CEO at Graze, said:
“Phil and the team at Joelson were instrumental in supporting us on all of the legal aspects of this deal – which is transformational for Graze as we look to grow and expand. Joelson’s reputation and expertise as a leading law firm in the FMCG sector led our decision to select them as legal advisers to represent myself and the team for this sale. The great result we have achieved supports that decision.”
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“It has been a great pleasure working with the team at Joelson. In my experience they have a uniquely smart and creative approach to business structuring and transactions, alongside consummate professionalism and a great sensitivity to the needs of Founders and other stakeholders. I’d say working with Joelson significantly enhances the chances of completing a transaction with a good outcome.”
Founder & CEO, Mumsnet