Posted Monday 25th October 2021
Joelson, the leading London law firm, has advised allplants, the plant-based meal delivery service, on its £38m Series B fundraise.
It is the largest Series B fundraise for a plant-based food company in Europe and was led by Draper Esprit. Backing was included by consumer-specialised fund The Craftory, VC firm TriplePoint Capital, plus international England footballers Chris Smalling and Kieran Gibbs, and Cassandra Stavrou, Founder of Proper Snacks.
The investment will be used to increase allplants’ North London kitchen capacity by six-fold, expand their team by recruiting into all departments, and develop a wider range of meals and expand their product categories.
Jonathan Petrides, Founder and CEO of allplants, said:
“Paul and the team at Joelson have been our trusted advisors for over three years, helping us successfully navigate numerous funding rounds along the journey. We are delighted with the result and pleased to have had Joelson guiding us through this exciting time in our growth once again.”
Paul Chiappe, Partner at Joelson, added:
“It’s always a pleasure working with JP and the team at allplants, who have an incredible brand and range of products. It is great that this high-profile deal is another example of Joelson’s continued work in the plant-based consumer market.”
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