Joelson advises Pentad Alliance, Inc on its acquisition of

Posted Wednesday 28th June 2023

Joelson, the leading London law firm, has advised Pentad Alliance, Inc., owner of cutting-edge, New York-based, global creative & production studio, Versus, on its acquisition of, the London-based business providing its award-winning, AI-driven cultural intelligence platform to brands around the world to help them drive growth.

Joelson and Pentad

Alasdair Lloyd-Jones, CEO at Pentad said

Thanks to Matt and his team for delivering fast, effective and pragmatic advice to help produce a great deal for all parties.  Bringing Versus and Codec together within the Pentad family presents a fantastic opportunity to help brands around the world ….

Matt Overton, Corporate Partner at Joelson said

We are delighted to have been able to advise Alasdair and the team at Pentad on this transaction, and we look forward to working with the team and the business as it expands its client base and global footprint. We are thrilled to have been invited to work on such an exciting transaction in the creative and AI-tech sectors, bringing together two immensely dynamic businesses.

Talking about the support from Joelson, Alasdair added “I’d certainly choose Matt and Joelson again and look forward to working with the team as part of the next phase of the development and growth of Pentad thinking beyond the initial combination of the Versus and Codec businesses.”

The Joelson Corporate Team was led by Partner, Matt Overton. The team provided legal counsel to Pentad on the acquisition of Spore London Limited – owner of the business – from its shareholders.

This article is for reference purposes only. It does not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking or deciding not to take any action.

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