Posted Friday 11th April 2025
Joelson, the leading London law firm, has successfully advised the Founder of Biotiful, the #1 kefir brand in the UK, on the sale of the business to Müller (“Müller”).
Biotiful was founded by Natasha Bowes in 2012 with a mission to bring ancient Kefir recipes to the UK market. Biotiful has grown rapidly over that period and is now the leading UK gut health brand in the diary sector covering a wide range of kefir related products in drinks, yogurts and other sectors, delivering on Natasha’s vision of improving the gut health of the UK and the world by using natural ingredients.
Müller is one of the global leaders in dairy products and has identified functional health as a key driver for growth in the dairy segment of the market in which it is not currently active.
The Biotiful Gut Health business will continue to operate as business as usual. Founder Natasha Bowes will continue to support the team in an advisory capacity to ensure a smooth transition and Müller Yogurts & Desserts CEO Richard Williams will join the existing leadership team to help it realise its growth ambitions.
Joelson has advised Natasha Bowes, the Founder of Biotiful on the sale to Müller and all related legal and strategic advice on this transaction.
The Joelson team, led by Phil Hails-Smith (Partner) with support from Emma Vantine (Associate), Georgia Edmondson (Solicitor) and Katie Braddell (Solicitor).
Natasha Bowes, Founder of Biotiful, commented:
“It was such a pleasure working with the team at Joelson on this transaction and over the last few years. A huge thank you to Phil and his fantastic team – they have guided me though every step of this transaction. Their reputation in the consumer space is well deserved and I would highly recommend Joelson to any founders in the consumer space who need legal support on any form of transaction.”
Phil Hails-Smith, Partner at Joelson added:
“Congratulations to Natasha on this transaction. We pride ourselves on being the market leading corporate firm for founders. We are so delighted to have worked with a pioneering female founder who has developed an era defining brand and category based on a clear mission and vision to improve the gut health of their consumers. It’s been a privilege to work with Natasha and her team and I’m sure that Biotiful will go from strength to strength with its new owners.”
This article is for reference purposes only. It does not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking or deciding not to take any action.
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