Why go back to normal, when you can go Back to Better?

Posted Thursday 17th September 2020

We’re delighted to announce that our client HISBE – the social enterprise supermarket – is opening up a new location!

After the success of the first HISBE location in Brighton, we were able to work with them to secure a lease for a second supermarket located in Worthing. Unfortunately, due to COVID-19, HISBE were unable to open the new store in May as they had originally planned.

However HISBE has news of a January opening date for the store and a new “Back to Better” campaign to engage people in “better food and farming”. There’s renewed hope, because public interest in good food has shifted due to Coronavirus, at a time when it’s more important than ever to tackle the issues in the food industry.

Ruth Anslow, one of the three co-founders comments on the good news:

“It’s been a crazy six months since March when, like for everyone else, a virus-shaped spanner was thrown into our works… no sooner had we signed a lease on the Worthing premises and raised the money to refit it, when everything changed. Our Brighton shop was suddenly in survival mode. But we were committed to staying open, to keep good food flowing, keep our staff in their jobs and protect our suppliers’ livelihoods. We’re grateful that the business has made it through this difficult time and happy to find there’s a sort of new appreciation for good food and independent food businesses.”

“So, these are uncertain times, but there is also opportunity. HISBE is delighted to announce that we will open our second store, in Worthing, in January 2021. And we’ve launched a new campaign called ‘Back to Better’ to show more people what we do and invite them to switch from their regular supermarket to ours. After all, why go back to normal, when you can go Back to Better?”

David Hershkorn, Property Partner at Joelson comments:

“We are delighted to hear that HISBE will be opening the new supermarket in Worthing. We supported co-founders Ruth, Amy and Jack with the lease for HISBE’s second location and it is great to hear that the company are getting ready to open the doors. The ‘Back to Better’ campaign will no doubt help people to think more about their food and where it is sourced. We wish them every success and look forward to working with them in the near future.”


HISBE (which stands for How it Should Be) was created to transform the food industry, because right now it just isn’t sustainable. There needs to be a great shift in the way people shop for food and we think supermarkets can be part of the solution instead of part of the problem.

This article is for reference purposes only. It does not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking or deciding not to take any action.

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