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As businesses increasingly use AI to generate names, logos, slogans and other branding assets, they can develop creative concepts faster than ever. However, what AI can generate quickly may already be protected by existing intellectual property rights, creating legal and commercial risks for businesses that fail to conduct proper checks before launch.
Joelson has advised Crosta Mollica founder James Orr on the merger of the business with European Pizza Group, creating one of Europe's largest pizza businesses with combined retail sales of approximately €1 billion.
