Posted Tuesday 20th May 2025
Joelson, the leading London law firm, has advised leading Saudi-based foodtech company Calo on its entry into the UK market through the acquisition of two established ready-meal delivery brands, Fresh Fitness Food and Detox Kitchen. The acquisition marks Calo’s first international expansion beyond the GCC region since its founding in 2019.
Joelson provided comprehensive legal support throughout the transaction. Our Corporate team advised Calo on the acquisition process, with our Employment team conducting due diligence and supporting the implementation of new employment agreements. Our Real Estate team also played a key role, assisting with property due diligence to support Calo’s operational footprint in the UK.
Founded in Bahrain, Calo delivers personalised, nutritionist-approved meal subscriptions tailored to individual fitness and dietary goals. The company has grown rapidly across Saudi Arabia, the UAE, Kuwait, and Qatar, delivering over 10 million meals in 2024 alone. Its UK expansion enables Calo to bring its innovative, algorithm-driven platform to a new market, offering customers a range of convenient, healthy, ready-to-eat meals starting at £11 per day.
The integration of Fresh Fitness Food and Detox Kitchen into the Calo platform is now underway, with customers from both brands being onboarded throughout April and May. Meals will be prepared in a London-based kitchen and delivered using Calo’s own courier fleet within London and DPD for nationwide delivery.
The move follows Calo’s $25 million Series B funding round, which valued the company at approximately $250 million. Joelson is proud to support Calo’s continued growth and international ambitions, and we look forward to seeing its success in the UK and beyond.
The team at Joelson was led by Partner Matthew Overton who was supported by Senior Associate Charlie Pattihis and Associates Sylvia Lau and Harry Davies.
Moayed Almoayed, Co-Founder at Calo, said:
“Thank you to the team at Joelson for their help on this transaction. They provided us with timely responses, effective communication and clear advice throughout. A special thanks to Charlie who went above and beyond to ensure that the deal was met before the deadline. We look forward to working with them again.”
Matthew Overton, Partner at Joelson, added:
“Congratulations to Moayed and the rest of the team at Calo on their acquisition and entry into the UK market. We’re delighted to have worked with them on this important step in their journey and we look forward to working with them again as they continue to grow into Europe and beyond.”
This article is for reference purposes only. It does not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking or deciding not to take any action.
