Posted Wednesday 8th July 2026
Joelson has advised longstanding client Verlinvest, the international consumer investment firm, on its investment in Years, the rapidly growing UK pet nutrition brand pioneering the Cupboard Fresh® category, alongside Five Seasons Ventures.
The investment will support Years’ next phase of expansion as it continues to scale its offering of fresh, high-quality dog food designed to improve pet health and wellbeing. The business has established a strong position within the premium pet nutrition market, driven by increasing consumer demand for healthier and more personalised pet food options.
Verlinvest is an international consumer investment firm focused on backing high-growth consumer businesses and partnering with ambitious founders to build category-leading brands.
The transaction marks another milestone in Joelson’s longstanding relationship with Verlinvest and further reinforces the firm’s position as a trusted adviser to leading investors, founders and high-growth consumer brands.
Joelson advised Verlinvest on all aspects of the transaction, drawing on expertise from across the firm’s Corporate, Employment, Real Estate and Dispute Resolution teams.
Anaïs Jollivet, Senior Principal at Verlinvest, commented:
“We are delighted to be partnering with the Years team at such an exciting stage of their journey. Years has built a highly differentiated proposition in a category experiencing strong structural growth, with a clear focus on quality, innovation and customer experience. We look forward to supporting the team as they continue to scale the business. Joelson provided pragmatic, commercially minded advice throughout the transaction and was a trusted partner at every stage.”
Paul Chiappe, Managing Partner at Joelson, added:
“It was a real pleasure to work alongside Anaïs and the wider Verlinvest team on this investment in Years. Verlinvest has a strong track record of backing category-leading consumer brands, and Years is a fantastic addition to that portfolio. We were delighted to support the team on another important transaction and look forward to seeing the business continue to thrive in the years ahead.”
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